One video a week on cash, margin, and the numbers that run an ecommerce brand.
One email a week — the new video and the takeaways. Nothing else.
I'm Andrew Playford. I've spent my career as the finance guy inside product brands — forecasting cash, fixing margin, and making sure founders see problems while they're still cheap to fix.
These videos are the same lens I use with clients, pointed at the problems every ecommerce brand runs into sooner or later.
Most of my week goes into building Pursor, an AI financial analyst for founders. I take on a small number of fractional CFO engagements alongside it.